Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Public relations uses different mediums and channels as a way to garner exposure for an individual or their brand. This can happen through several methods such as social media, an event, strategic communications, media pitching, etc. Public relations is the overall practice that uses several different tactics to help create and shape the story. Here at Elevate, we help develop unique strategies to put our clients in front of their target audiences including but not limited to media relations, helping to book speaking engagements, social media management, brand development, artist management and more.
Media relations is the interaction with one specific communication channel: the press/media. Our team helps to secure our clients publicity in local, national, and international outlets. This includes print media, digital media, magazines, television broadcasts, blogs, podcasts and more. In our customized PR packages, we also make sure that our clients are polished when being interviewed by journalists. Elevate's retainer packages include a customized electronic press kit, an industry standard biography, and media training so that your reputation is kept stellar and your story is being strategically told.
Our PR specialists will work hand in hand with each prospective client to figure out which packages work best for them. However, we also offer consultant-like coaching for those who may not be looking to commit to full public relations services at this time. We assess each individual's brand + goals and provide guidance for growth. This is done through weekly calls and advising, depending on the agreement at the time of contract.
An event requires a lot of logistics and planning. Looking to plan an album release party? Want to secure press for an event? Looking for a day-of coordinator? Want to plan a virtual event? Our approach at Elevate is creativity and innovation. We are dedicated to creating an event of a lifetime for our clients. We work with clients to help develop ideas for the event ranging from creating a budget. This service is currently only offered to our clients on our monthly retainers for an additional fee.
We help our clients develop their brand identities. It is important for clients to find their audiences so that they can further expand their brand and get in front of the right consumers. The goal is to answer the question: who are you? We help all our clients through a SWOT analysis, defining core messaging, and unique tactics to help get the exposure you deserve!